Last updated: 15 June 2026

Privacy Notice

This notice explains how The Food Economist handles personal data submitted through MyProfit at myprofit.thefoodeconomist.co.uk.

Who Controls The Data

The controller is The Food Economist, operated by Godfred Frimpong as a sole trader. Contact: godfred@thefoodeconomist.co.uk.

What We Collect

• Lead details: name, email address, business name if supplied, phone number if supplied, triage figures and calculated margin indicators.
• Intake details: name, email address, business name, phone number if supplied, product selected, cost notes, uploaded or pasted figures, and the main concern you describe.
• Prepared-call booking details: name, business, email address, phone number if supplied, selected service, booking time, calendar confirmation data and the context you ask the analyst to prepare.
• Basic technical data needed to operate the website and prevent spam.

Why We Use It

• To provide the triage result and respond to your enquiry.
• To deliver a Triage Report or Menu and Margin Diagnostic if you commission one.
• To schedule, confirm, reschedule or cancel a prepared call where you request one.
• To send a short follow-up email sequence about restaurant margin analysis where the form clearly says that follow-up will happen.
• To keep records needed for service delivery, dispute handling and tax records.

Lawful Basis

For enquiries and triage follow-up, the lawful basis is legitimate interests: responding to a business enquiry and providing relevant follow-up about the service requested. For paid work and intake forms, the lawful basis is contract. For records required by law, the lawful basis is legal obligation.

Processors And Sharing

Data may be processed by the website host, email provider, Brevo for email automation, and Stripe for payments. Stripe handles payment data directly; this website does not store card details. Data is not sold.

Retention

Unconverted leads are normally kept for up to 24 months, then deleted or anonymised. Client delivery records are normally kept for up to 6 years where needed for business, tax or dispute records. You can ask for earlier deletion where retention is not legally required.

Your Rights

You can ask to access, correct, delete or restrict your personal data, and you can object to follow-up marketing at any time. Email godfred@thefoodeconomist.co.uk. You can also complain to the UK Information Commissioner's Office.